ShuddhGaon

ShuddhGaon: Pure by Nature

ShuddhGaon does one thing: traditional sugarcane jaggery (gur), made from cane grown in the Muzaffarnagar belt of Uttar Pradesh. Chemical free, sulphur free and hygienically packed. Order direct with free delivery above ₹499 and cash on delivery, or buy on Amazon, Flipkart and Meesho.

Jaggery is also called gur, gud, desi khand, shakkar, bellam, vellam across India.

Gur is all we do.

हम सिर्फ़ गुड़ का काम करते हैं।

Many brands sell jaggery as one item among many. We do one thing. Sugarcane from one cane belt, turned into gur on a village kolhu in open iron kadhais, and packed in the forms a kitchen actually uses. It is the only thing on our shelf, so it is the only thing we have to get right.

  • One crop. Sugarcane. Not ghee, not honey, not a spice rack. Anything we ever add will come from the same cane.
  • One cane belt. Muzaffarnagar and Baghpat in western Uttar Pradesh, where gur has been made for generations.
  • One ingredient. Sugarcane juice. Nothing to bleach it, colour it or make it keep longer.

Our products

How it is made

Sugarcane from family farms in the Muzaffarnagar belt of western Uttar Pradesh is crushed on a village kolhu and the juice is slow-cooked in open iron kadhais, in small batches. Nothing is added to bleach it, colour it or make it keep longer.

Chemical free, sulphur free, no preservatives, unrefined. FSSAI licence 22725347000832. Packed at source in Baghpat, Uttar Pradesh, India.

Questions people ask

Can I use jaggery instead of sugar every day?
Yes. Jaggery is a natural sweetener and can be used in place of refined sugar in tea, coffee, milk and cooking. Our powder measures spoon-for-spoon like sugar, so recipes need no adjustment.
Why is jaggery from your area special?
The Muzaffarnagar belt of western Uttar Pradesh has the soil and climate that grow dense, sweet sugarcane. We buy from family farms there and crush it on a village kolhu rather than blending cane from wherever the season is cheapest.
Is it suitable for children and the whole family?
Yes. It is a single-ingredient natural sweetener with nothing added (no colour, no preservatives, no chemicals), and it is vegetarian and vegan.
How long does ShuddhGaon jaggery last?
Twelve months from the date of packing. The packing date and batch number are printed on every pack. Kept closed in a cool, dry place and taken out with a dry spoon, it stays good to the last spoon, opened or not. If the powder clumps, that is moisture from the air, not spoilage: break it up and use it.
Do I need to keep jaggery in the fridge?
No. Jaggery keeps at room temperature. Close the jar or zip pouch fully after every use, keep it in a cool, dry cupboard away from the stove, and use a dry spoon. A pack that goes in and out of the fridge gathers condensation, which makes the gur sticky and the powder lumpy.
Why does the colour change from one jar to the next?
Because it is unrefined and unbleached. Cane varies by field and by season, and we do not add anything to force a uniform colour. A lighter or darker jar is normal, not a defect.

Everything we know about jaggery, written down

How gur is made, what a cup of it weighs, what it is called from Punjab to Kerala, how to keep it dry through the monsoon, and what colour, smell and a glass of water can and cannot tell you about a block of gur. Plain answers from a brand that does nothing else.

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